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Case Study

21 Jan, 2020
5 mins

How Acquisit helped Concepts gain a digital footprint in the e-commerce space

Concept’s real challenge was the fact that seasonality played, and still plays a massive role in the sales performance of their physical store located in City Walk, the summer season creates a massive challenge in terms of foot traffic. On top of that COVID 19 made this challenge even more complex and accelerated the need for a fully fledged e-commerce strategy.

A combination of strategy and technical expertize lead to sustainable and measurable growth for Concepts.

Challenge

  1. Small digital footprint, too reliant on physical in-store sales
  2. With a significant part of their sales being dedicated to “heat releases” which sell out in literally seconds, and not the bulk of their day to day products, the second challenge was to ensure sustainable sales of “non- heat” products.

“This is a great thing but not a sustainable strategy over time, it is a risky position for Concepts to be in, and one important problem we need to solve”

– Valerie – Digital Strategist

Impact

4 x

increase in the number of monthly online orders

Written by: Rudolf Schutte

Services

Team members

Valerie Castelan
Marie Franchaud

Muhaib Abubaker

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15 PAGES OF STRATEGY
Don’t miss out!
Download our comprehensive full case study of "How Acquisit helped Concepts gain a digital footprint in the e-commerce space"

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