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Upper Funnel Lead / Strategist

Upper Funnel Lead / Strategist
Performance Marketing
Full-time, Dubai


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Who we are

ACQUISIT is a leading regional company specializing in data-driven advertising and data analytics to serve its client’s growth. ACQUISIT’s mission is to help its clients to generate more revenue and optimize their return on investment by designing and executing data-driven advertising strategies online. Founded in 2019 by consultants from finance, strategy, and data-science backgrounds, we take marketing from an art to a science, unlocking steady and sustainable growth for our clients and helping to acquire and retain their customers online. Our clients are fast-growing digital native companies or big corporations transitioning to omnichannel. Growing at a very fast pace (+80% in 2021) while remaining fully financially independent, we are now a team of 30+ and aim to become the regional leader in growth marketing by 2024. Agile and ambitious, we believe excellence starts with people’s empowerment and wellness at work. We pride ourselves in fostering a company culture that provides purpose at work and room to grow as a better person.


What you will be responsible for

You will be responsible for designing upper funnel strategies for a portfolio of 4 to 6 clients. Your scope involves the following actions:

  • Meet your clients to understand their business model, activation, and marketing plan, as well as the dynamics of their industry to identify where our expertise can have a significant impact
  • Design an online marketing strategic vision focused on building brand awareness and consideration
  • Turn this plan into tactical activations by building a strong rationale based on data research on the different tools at disposal (market studies, audience planner, historical campaigns’ results, GA)
  • Present your findings to the client and convince them of your approach
  • Lead upper funnel activations across accounts and coordinate with an analyst and a specialist to execute the plan
  • Design reporting for upper-funnel campaigns tailored to clients’ needs and set up KPIs for upper-funnel campaigns
  • Analyze and report performances of investments of upper funnel campaigns

As we are a fast-growing company, your missions and responsibilities will evolve along with our activity and your experience.

Who we are looking for


  • 4+ years of experience in a marketing agency with a focus on upper-funnel campaigns
  • Excellent knowledge of the main ad platforms (META, Google ads, Snapchat, TikTok, DSPs)
  • Demonstrated strong analytical skills
  • Ability to build and present a strategy
  • Excellent knowledge of MS Excel and Powerpoint
  • Knowledge of BI tools (tableau, looker studio, Power BI)
  • Fluent English
  • Good presentation skills
  • Results-driven and proactive profile, with good interpersonal skills

Would be a competitive advantage:

  • Knowledge of Arabic (spoken and written)

What’s in there for you

We are on a mission to create one of the best working environments in the region.

  • Join an inspiring team of 50+ people, among the best at what they do and building every day the future of growth marketing
  • Be part of a fast-growing company that impacts the regional digital ecosystem
  • Wellness at work: we believe in a work/life balance and we care for personal growth and offer dedicated budgets for personal development activities (sports, language classes, coding courses…)
  • Enjoy a competitive package: fixed and performance bonus
  • Modern office in the heart of JLT with dedicated parking space
  • Comprehensive health insurance
  • Yearly flight tickets for home-country travel
  • 25 working days of holidays per year
  • Frequent team activities and gatherings
  • Special offers and discounts at most of our clients

How to apply

Send your resume and a short paragraph in the core of the email at The selected candidates will go through interviews to test their analytical skills.

We provide a full employment package (visa, comprehensive insurance, annual flight ticket) and a very competitive salary.

We are looking for the very best talents to join this exciting adventure. Be part of it!

    “Are you looking for intellectually stimulating environment in which you can quickly grow and have a real impact on the businesses?
    Get in touch”

    Tim and Edouard