The E-Commerce KPI Guide: What's really behind your numbers
Your ROAS looks great. So why isn’t the business making money? The KPI framework Acquisit runs across $250M+ of GCC ad spend.
About the resource
A strong Return on Ad Spend (ROAS) doesn't always mean your e-commerce business is growing profitably. Relying on blended performance metrics can hide rising acquisition costs, inefficient spending, and missed opportunities. In this guide, Acquisit shares a practical measurement framework to help e-commerce brands better understand their marketing performance and make more informed investment decisions. Explore how to separate acquisition from retention, identify the right KPIs for different business objectives, and evaluate profitability through metrics such as Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), payback period, and marginal CAC.