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As a trusted partner to almatar, Saudi Arabia’s leading online travel agency, Acquisit leverages cutting-edge tools like WebEngage to redefine customer engagement strategies.
almatar faced challenges with fragmented customer data, which limited their ability to segment audiences effectively and craft meaningful customer journeys. Acquisit’s approach centered on leveraging WebEngage’s comprehensive suite of tools—including Journey Designer, user segmentation, and cohort analysis—to centralize and streamline customer data into actionable insights.
By unifying data, we enabled almatar to understand their customers’ behaviors, preferences, and lifetime value, which formed the foundation of a highly personalized CRM strategy.
Creating tailored customer journeys
We developed segmented, data-driven communication journeys using WebEngage’s Journey Designer. These personalized experiences included timely notifications through push, SMS, email, and WhatsApp, ensuring that every message aligned with customer behavior and preferences.
Acquisit has been an amazing business partner that has exceeded our expectations in all aspects of digital marketing from performance marketing, BI, CRM, data analytics, marketing automation, SEO, and strategy. Their team is incredibly skilled and has done an excellent job in optimizing our marketing efforts. They have exceeded our expectations and have been instrumental in our success. I highly recommend Acquisit to any company looking for a reliable and results-driven agency. - Don Lee, Head of Marketing & Growth, almatar
Optimizing engagement through personalization
With WebEngage, we implemented powerful segmentation and user profiling to target customers based on their interactions and value to almatar’s ecosystem. Personalized recommendations and exclusive travel deals were tailored to user behavior, such as previous bookings, spending patterns, and preferences.
In addition, almatar’s MixFly product and exclusive pricing offers were integrated into the messaging to create a seamless and attractive user experience.
Results:
- Customer Retention: Increased by 20%, highlighting the effectiveness of personalized communication.
- Customer Engagement: Boosted by 30%, with improved response rates across all channels.
- Email Open Rates: Achieved a 25% increase, driven by timely, relevant messaging.
By aligning almatar’s USPs—such as flexible payment options, the “Golden Guarantee,” and exclusive pricing—with data-driven CRM campaigns, we continue to redefine the customer experience for the MENA region’s travel market, delivering unparalleled value to both the business and its customers
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