Kérastase Innovates with CGI Assets on TikTok

Kérastase launched the first-ever campaign leveraging CGI assets on TikTok. This innovative creative approach resulted in a significant 4.8% lift in ad recall and a click-through rate that exceeded industry benchmarks by 27.7% 

Kérastase is a leading luxury haircare brand focused on delivering exceptional beauty experiences. They designed a highly localized CGI campaign featuring the iconic Burj Al Arab to create relevance with the local audience. By combining TikTok’s TopView and In-Feed traffic ads, we strategically targeted the brand’s core audience, maximizing engagement and conversions.

Our combined efforts successfully pushed the boundaries of digital creativity, delivering outstanding results compared to industry benchmarks.