Upper Funnel Lead
Find out more about the role
Join a dynamic team
What you will be responsible for
You will be responsible for designing upper funnel strategies for a portfolio of clients.
Your scope involves the following actions:
- Responsible for structuring and developing customer briefings to understand their business model as well as the dynamics of their industry
- Design a growth strategy for your clients focused on building brand awareness and consideration
- Turn this plan into tactical activations by building a strong rationale based on data research on the different tools at disposal (market research, audience planning, historical campaigns’ results, GA)
- Analyze and report performances of investments of upper-funnel campaigns tailored to clients’ needs and set up KPIs
- Ensure client satisfaction and retention through strategic recommendations, meeting objectives/KPIs and direct and regular contact
- Contribute to building business proposals and presentations for prospective clients
As we are a fast-growing company, your missions, and responsibilities will evolve along with our activity and your experience.
Work with prestigious clients
Who we are looking for
Must-haves:
- 3+ years of experience in a marketing agency with a focus on upper-funnel campaigns
- Excellent knowledge of the main ad platforms (META, Google ads, Snapchat, TikTok, DSPs)
- Demonstrated strong analytical skills
- Ability to build and present a strategy
- Excellent knowledge of MS Excel and PowerPoint
- Knowledge of BI tools (Tableau, Looker Studio, Power BI)
- Fluent English
- Good presentation skills
- Results-driven and proactive profile, with good interpersonal skills
Would be a competitive advantage:
- Knowledge of Arabic (spoken and written)
Who are we looking for?
Why work in Acquisit
Benefits of joining us
We are on a mission to create one of the best working environments in the region.
Very comprehensive health plan
The team benefits from the best coverage for their health
Up to 25 days annual leave
5 weeks of holidays per year plus public holidays
Bonus directly indexed on the team performance
Semestrial bonus based on completion of individual objectives and company performance
Recruitment process
Our recruitment process
As we are a fast-growing company, your missions, and responsibilities will evolve along with our activity and your experience.
Initial screening
The first stage of the interview process involves a preliminary screening of candidates’ resumes and cover letters.
Phone or Video interview
Candidates will be asked a series of questions to further assess their qualifications and fit for the role.
Take at-home test
Candidates may be required to complete an assessment through exercises to demonstrate their capacity in analysis and or data manipulation.
Technical assessment
For technical positions, candidates may be required to complete a technical assessment or take a skills-based test to demonstrate their proficiency in relevant technologies or programming languages.
In-person interview
Qualified candidates will typically be invited for an in-person interview, where they will meet with members of the hiring team and potentially other key stakeholders within the organization.
Job offer
If the candidate successfully completes all stages of the interview process and passes the reference check, the company may extend a job offer, outlining the terms and conditions of employment.
Contact Us
Join our team
We are looking for employees who are honest, kind and thorough. We hire ambition. If you haven’t found a suitable job description for you, you can still send us your CV as an open candidacy here.
Mathilde Rosenstiehl
Head of COE and Talent Management